From 30 September to 2 October 2025, One to One Customer Experience will be bringing together Desire and Data.

One to One Customer Experience, the meeting place for brands that create value through digital, content and data, will be back in Biarritz from 30 September to 2 October 2025. This year's event, on the theme of ‘Desires & data: the customer experience between reason and emotion’, will explore a central issue: the ability to create links, pleasure and relationships in a world of algorithms and automation.

How can we transform data insights into emotion, into a bond, into a real relationship? How far can we go with hyper-personalisation without scaring people? What role can AI play in this alchemy between automation and human creativity? At a time when digital tools are making giant leaps forward, the question of the customer experience is becoming more acute than ever for all e-tailers and digital services.

Donwload the press release