Conference Programme
Opening conference
Part 1: AI Trends, Digital Marketing & Customer Experience
- With : Thomas Husson, Vice President, Principal Analyst, Forrester Research
Part 2: Between reason and emotion: focusing on what's essential
A solo sailor around the world, connected to her instruments but guided by her senses. Violette Dorange embodies the tension that runs through all customer experience strategies today: how do you decide between what the data says and what desire whispers? At the age of 22, Violette has completed a non-stop, unassisted circumnavigation of the globe under sail. An extraordinary adventure in which every decision, every manoeuvre, every moment was based on a delicate balance between reason and emotion. Follow the weather models or change course? To trust technology or instinct? Resist or let go? In this inspiring interview, she shares what the open sea has taught her about making decisions in an uncertain environment. A powerful account of commitment, doubt, resilience, and the ability to stay the course when everything falters.
- With : Violette Dorange, Navigator
- Hosted by : Matthieu Stefani, Podcast creator, Generation Do It Yourself
New content, new codes: how do you captivate the connected generations?
Immersive formats, authentic storytelling, advanced interactivity... New digital content is overturning the traditional codes of communication and marketing. They are totally redefining the way in which brands engage their audiences. How do you capture attention in this endless stream of content? Which formats resonate best with new generations? How can we measure the real impact of a content strategy in 2025?
- The trends and formats that are performing well today
- The impact of new platforms and algorithms on brand visibility
- Concrete insights and feedback from content and digital experts
The age of predictive marketing: anticipating desires before they even arise
With the rise of advanced AI and predictive models, marketing is moving towards an ultra-anticipatory approach. In the future, brands will no longer respond to consumer needs, they will anticipate them.
- How will algorithms detect latent desires and create demand?
- What are the ethical limits and risks of abuse?
- Case studies: how are market leaders already experimenting with these approaches?
AI and creativity: impossible duo or revolutionary alliance?
Artificial intelligence is revolutionising content creation and personalised marketing. Between campaign automation and assisted hyper-creativity, how can we strike a balance between innovation and authenticity?
- The new frontiers of emotional personalisation thanks to AI
- The impact of generative AI on content production and brand strategy
- How far can automation go without losing the soul of the brand?
Ultra-personalisation in 2025: how far can we go without being intrusive?
Consumers expect tailor-made experiences, but do not want to feel that they are being tracked. Where do we draw the line between data-driven marketing and respect for privacy?
- Understanding consumers' new expectations in terms of personalisation
- How can we use data to anticipate needs without generating rejection?
- Concrete examples of successful ultra-personalised experiences
Emotional data: towards a new era of sensorial marketing
Emotions influence purchasing decisions, and brands are seeking to decipher them in real time. How does emotional data redefine the customer experience?
- Emotional analysis and AI: what practical applications in marketing?
- From campaigns to interfaces: how can emotional data be integrated into the UX?
- Case studies: when understanding emotions boosts performance
How do you rank in IA gen? Going from search engine to answer engine?
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