One to One IA x Expérience Client 2025 reveals the highlights of the 11th edition.
Published on Apr 9,2025 at 8:49 AM | Updated on Jul 24,2025 at 7:58 AM

At a time when artificial intelligence is profoundly transforming consumer habits, the customer experience can no longer be thought of solely in terms of performance. How can we maintain the link with consumers in an increasingly automated world? How can hyper-personalisation be combined with respect for privacy? Can surprise and fluidity, algorithms and creativity, ethics and efficiency coexist?

These are the challenges that One to One IA x Experience Client 2025 will be addressing from 30 September to 2 October in Biarritz, bringing together more than 450 decision-makers in digital marketing, data and customer experience, as well as the most innovative solution providers on the market, for three days of conferences, business meetings and immersive experiences.