One to One IA x Expérience Client 2026 brings decision-makers together in Biarritz around the central theme: NO BRANDS! Stupeur, tremblements et IA

Following a 2025 edition shaped by the central theme "Desire & Data: Customer Experience between Reason and Emotion", which brought together more than 950 decision-makers and solution providers, with 3,000 business meetings organised, One to One IA x Expérience Client returns to Biarritz from 6 to 8 October 2026.

For this new edition, the event aims to decode the major transformation that is profoundly reshaping the relationship between brands and their customers: the rise of generative artificial intelligence at the heart of marketing, data and customer experience strategies.

In a world where intelligent agents are becoming essential intermediaries, the challenge is no longer just technological — it is human, strategic and organisational.

Central theme of the edition: No Brands — Stupeur, tremblements et IA

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